Tuesday, May 6, 2014

T-Mobile's new TV campaign with Major League Baseball!

I worked with SF Agency Publicis and Hal Riney in San Francisco to finish this new TV campaign for T-Mobile starring Bryce Harper, the Washington Nationals outfielder. The voice overs were recorded by the Nationals' own announcers. A clever script bringing the metaphor of 'overages' into sports. The spot is certainly high-profile and a there were a lot of interested parties, so the creative process was complex but highly collaborative. AdAge even covered the story.