Tuesday, December 9, 2014

The Sims 4: You Rule!

I worked with SF agency FCB on their second full campaign for The Sims 4, this time targeting a new audience of players that were unfamiliar with the franchise. The clever effects driven spot was shot and finished in Australia, while we worked on the music edit and sound effects here in SF. The music is an interesting composition with noisy beats and band of light-hearted theremins magically floating around. I used a hybrid timeline in protools with seconds/frames for sound effect placement, and bars/beats for the music edits. This way I was able to throw parts around quickly and remix the music stems to match our video better. Sound design was intentionally subtle and gets more magical and abstract as the picture moves forward.