Monday, March 16, 2015

EA Battlefield Hardline: Bank Heist 360º Video Experience!

You've got to see this! San Francisco agency FCB is making advertising history with this innovate video experience to promote EA's new release Battlefield: Hardline. This short film is about a bank heist, shot in a first-person perspective, from the point of view of the bag of money! What makes it truly amazing, however, is the ability of the user to pan around the environment in 360º as the video plays. We put in more than a few late nights on this one, conforming music splits and sound design to get the most impact from the edit. Some additional sound design was added, but this was mainly an edit and mix job.
Click here to experience the amazing 360º video!
Or watch the "linear" version below: