This hilarious piece was put together by Agency 215 McCann in San Francisco. It's heavy on special-effects and visual-effects, well timed and very well planned out. We recorded multiple versions of voice over until we had the perfect sequence. A broad base of sound design was provided, but we still added more during the mix. And yes, that is a Wilhelm scream! There is a lot going on in each scene and the effort was to keep the voiceover afloat during the comedy chaos in the video. We also cut down the spot into :30 and :15 versions.