Thursday, August 8, 2013

GE's Datalandia: Stormageddon

San Francisco agency Mekanism is producing this series of amazing work for GE's new campaign, Datalandia. Based around a gorgeous miniature city, the campaign tells the story of GE's future innovations in big data. Because the subjects are all models, the sound design is essential to tell the story, and the mix is totally key in bringing the excitement. With so much happening in the score, balancing out the sound design and voice over was my main focus. Some fancy side-chain compression and multi-band compression helped keep everything nice and loud without losing too much detail.