When I started mixing this series of videos for SF agency Pereira & O'Dell, I knew right away it was going to be the most emotional piece I've ever worked on to date. It took a few hours of mixing before I could get through it without choking up! We tell a story of two best friends, in Indiana USA and New Zealand, who have never met except over Skype. They both grew up with the same unique life challenges, and so when they finally get a chance to meet in person, well, it's flat-out tear-jerking. The :60 version also appeared on
a dramatic episode of the Katie Couric show where Sarah was again surprised by a visit from her best friend Paige live on the show. Technically, the documentary format presents its own audio challenges, mixing audio from tons of different locations and editing dialog from "real people," giving unrehearsed testimonials. A lot of background noise filtering, the subtle addition of ambience sound effects and music balancing. We also earned
AdWeek's Ad of the Day on Nov 4, 2013.
