Friday, February 5, 2016

FitBit "Dualities" - aired during the Super Bowl!

This spot was originally produced by SF Agency Argonaut for the 2016 CES show to reveal a new product, the FitBit Blaze. The challenge for this video was to show people as two characters: regular life and "beast mode" -- when they are exercising. We used sound design to make the cuts hard and exciting, with the music carrying the spot along. Eventually FitBit decided to air the spot during the Super Bowl!